AI has transformed how we build but market research remains slow, manual, and exclusive. In a world of intelligent agents and automation, this creates a dangerous blind spot for every company. Without real‑time understanding of market and consumer needs, businesses can't scale, and dissatisfied customers become vulnerabilities that competitors exploit. The vast majority of the world's data is undocumented, hidden in the minds, hearts, and instincts of buyers. Information that traditional market research have always struggled to unlock. Closed questionnaires, unscalable interviews, and biased focus groups have long forced trade‑offs between depth, differentiation, and speed. In the age of scalable AI and dynamically adjustable voice agents, we no longer need to make those sacrifices.
At Terac, we're building the search engine for human thought. Our goal is to access the unreachable 99% of information that isn't online, democratizing market research with agent‑driven infrastructure that delivers customer insights instantly. We don't need to spend months preparing: we prepare a snapshot of a market within hours. Not just interviews—actual conversations. We run 1,000+ interviews in parallel and get results within hours, surfacing emergent needs, potential features, and evolving market trends that would otherwise remain hidden. Get customer insights instantly, whether you're a product team iterating on a prototype, an innovation team mapping new opportunities, an insights team tracking sentiment, or an experiences team refining interactions.
Terac agents employ social dynamics, participant backgrounds, and real‑time interaction cues to dynamically adjust questions, engage participants, and build trust. As a result, Terac interviews take half the time of traditional human interviews yet yield more actionable insights. By integrating explicit, implicit, inferred, and interaction‑based feedback—powered by real‑time sentiment analysis, trend detection, and cross‑interview comparisons—we surface granular feedback that scales into market trends, value analyses, and strategic recommendations. Our representatives are available 24/7, allowing participants to schedule calls at their convenience and ensuring no window of insight is ever missed.
We're not building tools for researchers; we're building the researcher. Behind every campaign is an intelligent agent trained with thousands of hours of reinforcement learning. Each agent reasons through complex missions, selects the optimal outreach strategy, crafts personalized openers, executes live voice, video, or text interviews, transcribes responses, and delivers clean, granular takeaways—automatically and at scale. No bloated surveys. No slow consultants. No one‑size‑fits‑all dashboards. Just fast, direct intelligence on tap for founders validating ideas overnight, investors doing rapid sector scans, product + innovation teams, insights teams, experiences teams, operators breaking into new markets, and enterprises modernizing their intelligence workflows. The future of market understanding starts here—join us.
Open Roles
We're a focused team of founders and builders with deep experience in AI, systems, and product. We move fast and build to win.
We are looking for specialists in:
- Founding Engineer
San Francisco - Growth + GTMSan Francisco
- UI + UXSan Francisco
- Technical InternSan Francisco
- UGC CreatorSan Francisco
- Sales RepSan Francisco
To apply, send an email to zac@terac.com about your value proposition.