From the Blog
Read the latest articles and insights from the team at TERAC.
What is Consumer Feedback?
Consumer feedback is the information, opinions, and insights customers provide about their experiences with a product, service, or brand.
Terac Team
July 21, 2025
The Sound of Success: How Amazon, Apple, and Walmart Made Millions by Listening to Consumers
As data becomes increasingly prevalent and accessible, companies must listen to and adapt to customer feedback to thrive.
Terac Team
June 27, 2025
5 reasons people prefer talking to our AI agents rather than a person
People are significantly more likely to complete surveys when they can choose convenient times that align with their schedules.
Terac Team
June 20, 2025
Will People Talk to AI Agents?
In the early 1960s, MIT professor Joseph Weizenbaum introduced the first artificial intelligence (AI) chatbot, modeled as a psychotherapist. The development sparked excitement as people saw machine learning algorithms capable of replicating human dialogue as the next frontier.
Terac Team
June 17, 2025
What is Market Research?
For any business to succeed, it must have something unique. This could be intellectual property, capital, reputation, location, competitive advantage, or even circumstantial luck. However, the sine qua non of today's digital landscape is information.
Terac Team
June 13, 2025
What's the Problem with Focus Groups?
Conducting insightful, effective, and worthwhile market research requires a deep understanding of the strengths and limitations of data collection methods. While companies have long used focus groups and surveys to gather consumer insights, these traditional techniques face significant challenges in today's rapidly evolving marketplace.
Terac Team
June 6, 2025
Why Is Customer Research Important? The Business Case for Customer Intelligence
Discover why customer research is crucial for business success and how AI-powered platforms like Terac transform market insights into competitive advantages.
Terac Team
January 25, 2025
Top 10 AI Usability Testing Tools in 2025: Complete Guide
Discover the best AI-powered usability testing tools that are transforming UX research in 2025. Compare features, capabilities, and find the perfect platform for your team.
Terac Team
January 24, 2025
Terac vs. Listen Labs: Why Modern Teams Choose Terac for User Research Excellence
Comprehensive comparison of Terac and Listen Labs platforms. Discover why Terac leads with superior AI capabilities, comprehensive methodologies, and proven enterprise scalability.
Terac Team
January 23, 2025
What Is a Data Codebook? The Essential Guide to Research Documentation
Learn how data codebooks transform raw datasets into analyzable research assets, ensuring data integrity, reproducibility, and effective collaboration across research teams.
Terac Team
January 22, 2025
Introducing Voice-to-Voice AI Moderation for Market Research
Discover how Terac's voice-to-voice AI moderation revolutionizes user research by conducting natural conversations, capturing emotional insights, and revealing hidden user motivations.
Terac Team
January 21, 2025
10 Gestalt Principles That Drive Business Success
Discover how Gestalt psychology principles can transform your business design, from websites to branding, and why AI-powered feedback is the key to implementation success.
Terac Team
January 20, 2025
The Ten User Research Methodologies You Need to Know
Master the 10 essential user research methodologies that drive business success. From user interviews to A/B testing, discover which research methods deliver actionable insights for your product and business goals.
Terac Team
January 19, 2025
20 Excellent UI/UX Design Inspiration Sites For Your Business
Discover 20 premier UI/UX design inspiration websites that reveal user psychology patterns and behavioral insights crucial for market research strategy and product development decisions.
Terac Team
January 18, 2025
Lens-Based Analysis For Market Research
Discover how lens-based analysis transforms market research through AI-powered multi-perspective data analysis, revealing hidden patterns and market opportunities that traditional single-perspective research methods miss.
Terac Team
January 17, 2025
Empathy Mapping: A Guide to Understanding User Needs Through Conversational AI
Discover how Terac's conversational AI platform transforms traditional empathy mapping by capturing authentic user emotions, thoughts, and behaviors through natural dialogue, enabling deeper UX insights and better design decisions.
Terac Team
January 16, 2025
One-Click PowerPoint (PPT) Generation For Businesses
Discover how Terac's revolutionary PowerPoint generation feature transforms AI-driven conversational insights into professional presentations with a single click, eliminating hours of manual work and accelerating decision-making.
Terac Team
January 15, 2025
What is Data Visualization?
In today's data-driven world, raw numbers and text alone rarely tell the complete story. Learn how data visualization transforms complex datasets into visual formats that make patterns, trends, and insights immediately apparent, and discover Terac's comprehensive suite of visualization options.
Terac Team
January 10, 2025
The Ultimate Guide to Market Research
AI-moderated research is not just a trend—it's the future of market research. Discover how AI-powered interviews achieve 94.5% accuracy compared to 77.9% for traditional methods, and learn how to get started with Terac.
Terac Team
January 10, 2025
Structured vs. Unstructured Interviews
When gathering user feedback, one of the most fundamental decisions researchers face is choosing between structured and unstructured interview approaches. Learn the pros and cons of each method and how Terac provides the best of both worlds.
Terac Team
January 10, 2025
Sound Advice: What's it like to talk to an AI survey agent?
Discover how Terac's AI voice agents are transforming telephone surveys with 80% completion rates, stress-tested conversational resilience, and real-time adaptability that outperforms traditional survey methods.
Terac Team
January 10, 2025