How Acme Corp Increased User Engagement by 50%

The Challenge

Acme Corp, a leader in the anvil and rocket-powered skate industry, was facing a classic growth plateau. While new user acquisition was steady, their user engagement metrics had flatlined, and churn was beginning to creep up. They knew they needed to listen more closely to their customers but lacked the tools to do so at scale.

The Solution

Acme Corp turned to TERAC's Product Improvement suite. By deploying our AI-powered customer interview agents, they were able to conduct hundreds of in-depth interviews in a matter of weeks. The agents dynamically adapted their questions based on user sentiment and product usage data, uncovering nuanced insights that traditional surveys had missed.

The Results

The impact was immediate and significant:

• 50% increase in daily active users within three months of implementing changes based on TERAC's insights.
• 30% reduction in customer churn by addressing key pain points in the user onboarding process.
• 2x faster product iteration cycles as their product teams were now equipped with a continuous stream of high-quality, actionable user feedback.
• A newfound culture of customer-centricity that has positioned them for long-term, sustainable growth.