Smarter AI Interviews
Our AI interviewer now conducts natural, free-flowing conversations instead of rigid scripts.
The best research interviews don't follow a script—they follow the conversation. When a participant reveals something unexpected, a skilled researcher knows to dig deeper, ask follow-up questions, and explore where the conversation naturally leads.
We've completely rebuilt our AI interviewer to do exactly that. Instead of rigidly moving through questions in sequence, it now uses reasoning to navigate topics dynamically based on what participants actually say.
What's different
Previously, our system used a state-machine architecture: it would ask Question 1, wait for an answer, move to Question 2, and so on. This worked, but it felt robotic and missed opportunities to explore interesting threads.
The new system gives the AI interviewer the freedom to:
- Follow interesting threads: When a participant mentions something relevant to a later topic, the AI can explore it immediately rather than waiting
- Ask natural follow-ups: Instead of moving on after one answer, it probes deeper with contextual questions
- Return to topics: If something comes up later that relates to an earlier question, the AI can circle back naturally
- Adapt to the participant: Some people give long, detailed answers; others are brief. The AI now adjusts its questioning style accordingly
Screen sharing, reimagined
Screen sharing is no longer tied to specific questions. Participants can share their screen at any point during the interview, and the AI can reference what it sees throughout the conversation. This makes product testing and usability research much more natural.
Data collection without interruption
Need to collect specific data points during the interview? The AI can now gather this information conversationally, weaving questions into the natural flow rather than presenting them as separate form fields that break the rhythm.
Research rigor maintained
We didn't sacrifice structure for flexibility. Your research guide still defines the topics to cover and the depth required. The AI uses intelligent probing to ensure all your research objectives are met—it just does so through natural conversation rather than rigid sequencing.
This update represents a fundamental shift in how AI-moderated interviews work. We think you'll notice the difference in participant engagement and the richness of insights you collect.
