Demo Interviews & Guide Previews

We know that launching a research study can feel high-stakes. You've spent time crafting your research guide, defining your target audience, and setting up your study—but how do you know the interview will flow naturally before your first real participant joins?

That's why we built Demo Interviews. Now you can test any research guide with a single click, experiencing exactly what your participants will see and hear.

How it works

When you're editing a research guide, you'll see a new "Demo" button in the editor toolbar. Clicking it instantly launches a demo interview session where you play the role of a participant. The AI interviewer will ask questions from your guide, respond to your answers, and follow up naturally—just like it would with a real participant.

Key benefits

• Iterate faster: No need to publish your guide or recruit a test participant. Just click and start testing.
• Draft support: Demo mode works with your unpublished draft, so you can test changes before committing to them.
• Share with teammates: Generate preview links to share with colleagues for feedback before launch.
• Clear distinction: A "Demo Mode" badge appears throughout the session, and demo interviews are stored separately from real participant data.

Perfect for

• First-time guide creators who want to see how the AI interviewer interprets their questions
• Researchers iterating on question phrasing or flow
• Teams reviewing research methodology before a study goes live
• Training new team members on how interviews work

This feature removes the friction between writing a guide and understanding how it will perform in practice. We think you'll find it becomes an essential part of your research workflow.