Consumers: Campaign Message Comparison Survey

We are running a paid study to evaluate how different marketing campaign messages resonate with readers. Clear communication is critical for ensuring that important announcements are easily understood by a broad audience. Your feedback directly helps us refine our messaging approach before it goes live.

You will complete a short, asynchronous task comparing two distinct campaign messages. During the session, we will present both options side by side without revealing any background context. You will read through both variations, select the message that feels clearer to you, and write a brief explanation for your choice. The entire process is self-paced and can be completed from your own computer.

We welcome a wide variety of participants to share their perspective on these campaign messages. No specialized marketing background is required, as we want genuine, everyday reactions to the text. Anyone comfortable reading short prompts and clearly articulating their opinions in writing is encouraged to apply.

• Read and review two distinct marketing campaign messages.
• Compare the options based on clarity and overall impact.
• Select the message that communicates its point most effectively.
• Write a short explanation detailing why you chose the winning message.

• Comfortable reading and analyzing short text prompts.
• Ability to clearly articulate your opinions in written feedback.
• Attention to detail when comparing similar phrasing.
• Reliable internet connection to complete the online task.

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.