Feature comparison
How Terac and Dynata stack up across the features that matter.
Panel Quality
| Feature | Terac | Dynata |
|---|---|---|
| Participant verification | Government ID, LinkedIn, work email, IP verification | Profile-based verification, digital fingerprinting |
| Expert screening | AI voice screening + professional attestations | Demographic profiling with quality scoring |
| Panel type | Verified domain experts with active AI recruitment | Massive first-party consumer panel (millions of members) |
| Fraud prevention | Real-time AI detection during sessions | Digital fingerprinting, device-level deduplication |
Participant verification
Government ID, LinkedIn, work email, IP verification
Profile-based verification, digital fingerprinting
Expert screening
AI voice screening + professional attestations
Demographic profiling with quality scoring
Panel type
Verified domain experts with active AI recruitment
Massive first-party consumer panel (millions of members)
Fraud prevention
Real-time AI detection during sessions
Digital fingerprinting, device-level deduplication
Research Tools
| Feature | Terac | Dynata |
|---|---|---|
| AI moderation | AI voice agent screens, interviews, and verifies | No AI moderation |
| Study types | Surveys, interviews, coding sessions, data labeling, expert consultations | Quantitative surveys, tracking studies, ad testing |
| Recruitment speed | Hours for most audiences | Base panel is pre-recruited; new recruitment is operationally intensive and slow |
| API / Agent access | Full API + MCP for AI agent integration | Enterprise API for survey distribution |
AI moderation
AI voice agent screens, interviews, and verifies
No AI moderation
Study types
Surveys, interviews, coding sessions, data labeling, expert consultations
Quantitative surveys, tracking studies, ad testing
Recruitment speed
Hours for most audiences
Base panel is pre-recruited; new recruitment is operationally intensive and slow
API / Agent access
Full API + MCP for AI agent integration
Enterprise API for survey distribution
Flexibility
| Feature | Terac | Dynata |
|---|---|---|
| Self-serve access | Sign up and launch in minutes | Enterprise sales process, managed service |
| Minimum commitment | No minimums, pay per participant | Enterprise contracts with volume commitments |
| Niche audiences | AI recruiter sources niche experts via ads, referrals, and outbound | Large but static base panel; hard to do new recruitment quickly |
Self-serve access
Sign up and launch in minutes
Enterprise sales process, managed service
Minimum commitment
No minimums, pay per participant
Enterprise contracts with volume commitments
Niche audiences
AI recruiter sources niche experts via ads, referrals, and outbound
Large but static base panel; hard to do new recruitment quickly
Why teams switch from Dynata
Active recruitment, not a static panel
Dynata relies on a massive pre-recruited base panel. When your audience is not already in their panel, new recruitment is operationally intensive and slow. Terac's AI recruiter actively sources new experts for every study.
Expert verification, not just demographic profiling
Dynata profiles participants on demographics and interests. Terac verifies identity and expertise through government ID, LinkedIn, work email, and AI voice screening, so you know you are talking to real professionals.
Qualitative and quantitative in one platform
Dynata focuses on quantitative survey distribution. Terac handles qual and quant: moderated interviews, expert consultations, coding sessions, and surveys, all from the same verified panel.
Built for startups and enterprises alike
Dynata's enterprise model requires sales cycles and contracts. Terac lets any team sign up and launch research in minutes with transparent per-participant pricing.
Frequently asked questions
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