Partnering with Voicepanel

Today, we're announcing Terac's integration with Voicepanel.

Voicepanel uses AI agents to help teams design studies, conduct interviews, and turn conversations into useful insights, all within a single platform.

But high-quality research still starts with talking to the right people. That's where Terac comes in.

Voicepanel customers can now access Terac's network of specialized professionals directly within the Voicepanel platform. Teams can recruit highly specific B2B audiences and move from a research question to completed interviews without stitching together multiple tools.

How it works

The workflow is simple:

1. Build your study in Voicepanel.
2. Define your target audience and screener.
3. Select Terac as your panel provider.
4. Voicepanel conducts the research and synthesizes the results.

Why the audience matters

This is particularly valuable when the audience matters as much as the methodology. General consumer panels work well for broad research, but they often fall short when a study requires a specific professional background, technical skill set, or type of industry experience. Terac was built to reach those people.

We believe the future of research will combine faster, AI-powered workflows with increasingly precise access to human expertise. This integration is a step in that direction: Voicepanel provides the research infrastructure, while Terac brings the people whose judgment makes the research valuable.

Looking ahead

Over time, we also see an opportunity to use this infrastructure for recurring AI product evaluations that require trained pools of specialized experts. We'll have more to share as that work develops.

We're excited to work with the Voicepanel team and make specialized B2B research easier to run.

If you want to run AI-moderated research with a hard-to-reach professional audience, get in touch.