Feature comparison
How Terac and Pollfish stack up across the features that matter.
Participant Quality
| Feature | Terac | Pollfish |
|---|---|---|
| Participant source | Verified expert panel with active AI recruitment | In-app survey intercepts within mobile apps via SDK integration |
| Identity verification | Government ID, LinkedIn, work email, IP verification | Device-level identification, no identity verification |
| Participant intent | Opted-in experts motivated by professional opportunities | App users interrupted mid-session, incentivized by in-app rewards |
| Expert depth | Verified professional backgrounds and domain expertise | General consumer population via app usage patterns |
Participant source
Verified expert panel with active AI recruitment
In-app survey intercepts within mobile apps via SDK integration
Identity verification
Government ID, LinkedIn, work email, IP verification
Device-level identification, no identity verification
Participant intent
Opted-in experts motivated by professional opportunities
App users interrupted mid-session, incentivized by in-app rewards
Expert depth
Verified professional backgrounds and domain expertise
General consumer population via app usage patterns
Research Capabilities
| Feature | Terac | Pollfish |
|---|---|---|
| AI moderation | AI voice agent screens, interviews, and verifies | No AI moderation |
| Study types | Surveys, interviews, coding sessions, data labeling, expert consultations | Mobile surveys only |
| Response depth | Extended engagements: 30-60 min interviews, multi-hour tasks | Short surveys optimized for mobile completion (2-5 minutes typical) |
| API / Agent access | Full API + MCP for AI agent integration | Survey API for distribution and results |
AI moderation
AI voice agent screens, interviews, and verifies
No AI moderation
Study types
Surveys, interviews, coding sessions, data labeling, expert consultations
Mobile surveys only
Response depth
Extended engagements: 30-60 min interviews, multi-hour tasks
Short surveys optimized for mobile completion (2-5 minutes typical)
API / Agent access
Full API + MCP for AI agent integration
Survey API for distribution and results
Targeting & Pricing
| Feature | Terac | Pollfish |
|---|---|---|
| Targeting approach | Hard attestation filters + custom screeners + AI matching | Demographic targeting via app-derived behavioral signals |
| B2B research | Verified professionals via LinkedIn, work email, gov ID | Limited B2B reach; consumer-app-derived job title estimates |
| Pricing model | Per-participant with volume pricing | Per-complete pricing based on survey length and targeting |
Targeting approach
Hard attestation filters + custom screeners + AI matching
Demographic targeting via app-derived behavioral signals
B2B research
Verified professionals via LinkedIn, work email, gov ID
Limited B2B reach; consumer-app-derived job title estimates
Pricing model
Per-participant with volume pricing
Per-complete pricing based on survey length and targeting
Why teams switch from Pollfish
Verified experts, not app users
Pollfish intercepts people using mobile apps and offers in-app rewards to complete surveys. Terac recruits and verifies domain experts who opt in for professional research opportunities. The quality difference is fundamental.
Beyond short surveys
Pollfish is optimized for 2-5 minute mobile surveys. Terac supports extended engagements: 30-60 minute moderated interviews, multi-hour coding sessions, and long-horizon expert tasks that require genuine expertise.
Real B2B research
Pollfish estimates job titles from app behavior. Terac verifies professional identity through LinkedIn, work email, and government ID. For B2B research, the difference between estimated and verified is the difference between noise and signal.
AI-native infrastructure
Terac's AI moderator screens participants, conducts voice interviews, and verifies task completion. Our MCP lets AI agents source human expertise programmatically. Pollfish has no AI layer.
Frequently asked questions
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