How Maze launches niche B2B studies in days with Terac

Overview

Maze is rebuilding its research panel around quality. When the team came to Terac, they didn't need more respondents. They needed the right ones, recruited fast, with screening they could trust. That meant niche B2B audiences (HR and payroll professionals, IT decision-makers, advertisers), niche B2C audiences (food delivery couriers, mobile-first banking customers), and tight quota structures across geographies.

"When we decided to focus on quality, we knew we needed to start from ground zero. That's why we're super excited to partner with innovative companies like Terac, tackling quality and fraud from an AI-first approach."

John Mayhall, COO at Maze

The approach: API-first integration with AI screening

We built a Maze and Terac API integration that pushes screener responses, quota progress, and submission states between the two platforms.

Every Terac participant goes through an AI-moderated screening interview before they reach Maze. The pipeline catches fraud, generic AI-written answers, and audience mismatches that traditional screener questions miss. Combined with hard filters (geo, device, job function, age) and verified attestations (linked work emails, schools, professional licenses), the participants who land in Maze's customer dashboards are the ones who actually qualify.

Results: dozens of studies in a week, fresh participants in days

Maze launched dozens of studies on Terac. The mix ranged from B2B unmoderated tasks across the US, UK, and Canada to B2C mobile-app testing. That was a 40 percent jump over the prior week, and unlocked audiences Maze had previously struggled to reach.

"Terac's AI-led screening and ability to source fresh participants in days helps us reach niche audiences that we struggled to reach previously."

Guillaume Polge, Panel Partnerships at Maze

What it unlocked

Fresh, vetted panelists every time, not the same names recycled across studies. AI-led screening at the front of the funnel, not after delivery. And an integration that keeps Maze's engineering team out of the loop on every new study launch.