Digital Advertisers: Survey on Campaign Spend and Strategy

We're running a paid study on the strategies and challenges of managing smaller-scale digital advertising budgets. Our goal is to understand how businesses allocate funds across platforms to maximize their return on investment. This feedback helps improve the tools and platforms that support digital marketing efforts.

You will complete a 15-minute online survey about your recent advertising campaigns and budget decisions. The survey asks you to review various digital marketing scenarios and rank your preferences for different ad management features. You will also provide brief written feedback on your primary challenges with campaign tracking and optimization. Your responses will be collected asynchronously at your own pace.

We are looking for digital marketers, founders, and growth specialists who actively manage business ad budgets. You should have direct experience setting up and optimizing campaigns on major digital platforms. We welcome in-house marketers, freelance media buyers, and agency owners who handle end-to-end ad spend.

• Complete a 15-minute online survey regarding your digital marketing budget
• Detail how you allocate funds across different advertising platforms
• Evaluate various campaign management tools and features
• Share recent challenges you face with tracking return on ad spend

• Direct experience managing digital advertising campaigns for a business
• Familiarity with tracking and optimizing ad spend across major platforms
• Current involvement in setting or adjusting marketing budgets
• Comfortable providing written feedback on your marketing workflows

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.