Website Visitors: 5-Second First Impressions Test

We are running a paid study to understand how clearly a new website communicates its core value proposition. First impressions dictate whether users stay on a page or leave immediately. Your feedback helps us determine if the current messaging and design hit the mark.

You will participate in a short asynchronous usability test from your own device. First, you will look at the top section of a website for exactly five seconds. Next, you will answer two quick questions about what the company does and your likelihood to sign up. The entire process takes only a few minutes to complete.

We welcome everyday internet users who are comfortable providing quick, honest feedback. No specialized technical knowledge or professional background is required for this study. We want genuine first impressions from a general audience.

• View a website homepage mockup for exactly five seconds
• Describe what you believe the company does based on that brief glance
• Rate your likelihood of signing up for the service
• Submit your answers through our remote testing platform

• Comfortable using a web browser to view online content
• Ability to articulate clear impressions quickly
• Willingness to provide honest feedback on messaging

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.