Consumers: Feedback on Small Business Storefronts

We are running a paid study on how people perceive and interact with small business storefronts. Understanding first impressions helps us identify what makes a storefront inviting and easy to navigate.

You will join a remote, AI-moderated interview to look at several small business storefront concepts. We will ask you to navigate the layouts and describe your immediate reactions to the visual design. You will then answer a few questions about how easily you could find key information. The entire session takes place online through your web browser.

We are looking for everyday consumers who regularly shop at or visit small businesses. You should be comfortable speaking clearly about your preferences and articulating why certain designs appeal to you. We welcome anyone with a keen eye for simple, effective layouts.

• Review images or concepts of small business storefronts
• Describe your initial reactions and overall impressions
• Identify areas that are confusing or difficult to navigate
• Answer questions about your typical shopping preferences

• Regular shopper at local or small businesses
• Comfortable providing candid, constructive feedback
• Ability to join a remote video or voice session

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.