Agency Marketing Professionals: Cross-Channel Media Planning Interview

We are running a paid study on how advertising agencies handle media planning and allocate budgets across multiple channels. This research helps us understand the tools and strategies used to optimize client campaign performance. Your insights will inform how media buying workflows can be improved for better overall efficiency.

You will join a remote video interview to walk us through your typical media planning process. We will ask you to describe how you evaluate different advertising channels and make budget allocation decisions for your campaigns. You may be asked to screen-share some of the software or dashboards you use for tracking media buys. The conversation will flow organically as we dive deep into your day-to-day campaign management strategies.

We are looking for marketing professionals currently working at advertising or media agencies. We welcome media planners, media buyers, digital marketing managers, and account directors who actively manage ad spend. If you have hands-on experience allocating budgets across various advertising platforms, this study is a great fit for you.

• Walk us through your typical cross-channel media planning process
• Describe how you allocate and adjust advertising budgets for client campaigns
• Explain the criteria you use to evaluate different media channels
• Discuss the primary tools you use for media buying and tracking

• Currently employed at a marketing, advertising, or media agency
• Hands-on experience with media planning and buying
• Direct involvement in advertising budget allocation
• Comfortable discussing campaign strategy in a remote video setting

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.