Consumers: One-Minute Feedback on Product Descriptions

We're running a paid study on consumer preferences for product marketing copy. Understanding which messaging resonates best helps ensure that product descriptions are clear and compelling to everyday buyers. Your immediate, genuine reaction provides the exact signal we need.

You will complete a quick, asynchronous judgement task directly in your browser. First, you will look at two short descriptions of the same product presented side by side. Next, you will select the option you personally find more convincing as a potential buyer. Finally, you will write a single sentence explaining the reasoning behind your choice.

We welcome everyday consumers, online shoppers, and general buyers from all backgrounds. You do not need any specialized marketing or technical experience to participate in this task. We are looking for genuine first reactions, so anyone who regularly makes purchasing decisions is a perfect fit.

• Review two competing product descriptions side by side
• Select the version that feels more convincing to you as a buyer
• Write a single sentence explaining why you made your choice

• Regular consumer or online shopper
• Comfortable reading short marketing copy and making a quick judgement
• Ability to articulate a brief, clear reason for your preference

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.