General Consumers: Quick Feedback on Marketing Headlines

We're running a paid study on marketing messaging to see what resonates best with everyday readers. Our goal is to understand which phrasing captures attention quickly and clearly. This brief review helps ensure future product announcements are as effective as possible.

You will complete a quick one-minute asynchronous task from your own device. The exercise involves looking at two short marketing headlines for the same product presented side by side. You will simply pick the one you find more compelling and write a single sentence explaining your choice. There are no right or wrong answers, and the process requires no login or personal data sharing.

We welcome everyday consumers, casual shoppers, and general readers from all backgrounds. You do not need any specific marketing or technical expertise to participate. We are simply looking for genuine, gut-level reactions to short promotional text.

• Review two competing marketing headlines side by side
• Select the headline that you find most compelling or engaging
• Write one brief sentence explaining why you preferred your chosen option
• Complete the task quickly using your desktop or mobile device

• Everyday consumer comfortable providing quick written feedback
• Ability to read and evaluate short promotional text
• Access to a desktop or mobile web browser to complete the brief task

• You will be engaged as an independent contractor.
• This is a fully remote opportunity that can be completed on your own schedule.
• Opportunities can be extended, shortened, or concluded early depending on needs and performance.
• Your participation will not involve access to confidential or proprietary information from any employer, client, or institution.
• Payment is issued as soon as your work is approved.
• We are unable to support H1-B or STEM OPT candidates at this time.